Lazzer Freeks

Hybrd Media was approached by Lazerr Freeks, to design and create a new design for their upcoming hoodie release. The goal was to craft a piece that not only resonates with the esports community but also appeals to a broader audience, blending competitive gaming culture with the mainstream appeal of streetwear.

To achieve this, we moved beyond traditional esports branding, opting for a clean, bold design rooted in contemporary streetwear trends. The hoodie features Lazerr Freeks' name in striking gothic text on the front, giving it a timeless yet edgy feel. The back showcases a fierce, dynamic graphic that adds an eye-catching element, making the piece stand out while remaining versatile enough for everyday wear.

This project highlights Hybrd Media’s ability to design esports merchandise that transcends its niche, creating apparel that appeals to both fans and the general public. By merging esports branding with the aesthetics of streetwear, we delivered a design that bridges two worlds seamlessly, demonstrating how gaming culture can integrate into mainstream fashion.

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